weird fish...

this week a new store opened in York's premium shopping quarter and i popped out on my lunch break to see what it had to offer.
situated on the historical Stonegate, well positioned with White Stuff, Cath Kidston and The White Company, Weird Fish opened its whitewash doors of only its second northern store on thursday.

born in The Cotswolds, a brand that focuses on 'wearing the weekend', Weird Fish brings relaxed, coastal style dressing to the (carefully selected) masses. think about what you imagine you would live in if you resided in cornwall; loose knits, slouchy trousers or shorts, a rain coat just in case. so it makes sense that they position their stores in generally affluent cities and towns, where this kind of dressing appeals.

i was really impressed with the clean, crisp feel to the shop and the clothes were well positioned in stories and you easily moved from one piece to the next. there was a real White Stuff look to a lot of the pieces; laid back, comfatable, colourful. i must admit that i dont usually go for the sensible, comfortable look. i always appreciate what my mum buys from White Stuff and Joules but its not really for me. however, and here's the but...

there were some surprising pieces that i wanted to take away with me there and then. and there were some gorgeous textures, good quality fabrics and fun prints. think Joules and Boden.

my favourites were a holiday perfect white vest with a fun, seaside print on (£15.) some blue, tapered jersey trousers which were very The White Company, but without the £65+ price tag (£25.) there were a pair of printed, tapered trousers which would see you from may to september both by the seaside and in the city (£30.) and cleverly positioned on a whitewash table as you entered the store were some 'throw it on' jumpers in a choice of classic navy & ecru and coral & ecru. these are made out of a lighter weight version of Weird Fish's signature fabric, Macaroni in a slim yet relaxed fit. ideal for a walk in the dales or just the weekly shop (£40.)

so i think Weird Fish is a good addition to the casual wear retailers in York at a much more affordable price than some of its neighbours. and i will definitely remember them for some summer basics with a cute twist.